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Approximately 100 million pictures are uploaded each day. This huge interaction allows you access to the opportunity of increasing the sales. Almost thirty percent of the Instagram users come under the age band of 18-24. It is a demo graph with tremendous possibility to increase your business, however, the sheer number of users and business accounts causes it to be very competitive. But a good online marketing strategy can help you take advantage of this particular market. Below are a few Instagram marketing tips that will help you in growing your company.

1. Instagram business account.

Instagram provides you with two options you can either use web hosting purposes or use it being a business account, of course, you will Instagram account for sale. The Instagram business account is different in the sense, people can contact you directly using the contact button. This means you will have a platform that provides you direct access to your potential prospects. You can also hire any agency to acquire best Instagram Marketing Services.

2. Analytics Tool

Instagram offers you with analytics tools which help you keep a a record of how your profile functions. This tool is called insights and you may know how your articles performs one of the audience and it is reach.

3. Publish straight from Facebook

Facebook and Instagram may be linked but you don’t require Facebook’s advertisement tool to create and publish an advertisement on Instagram. You can easily create and publish them directly on Instagram.

4. Manage Instagram ads through Facebook

Because the marketing strategy of both Facebook and Instagram are not linked does not mean you can’t utilize the Facebook advertising experience to target audience on Instagram. You could make, budget and manage all the ads on Instagram while using Facebook advertisement manager.

5. Non-intrusive and engaging ads

The advertisements you see on Instagram are non-intrusive and engage the audience. Not just that, you have the creative freedom to use images and videos when you promote your products or services.

6. Influencers are the key to business energy

Look for targeted influencers on Instagram that have a large follower base. These influencers use a great number of followers who’re very loyal. They have an inclination to trust these influencers choices. You are able to partner up with these influencers and target your ads to their audience. You are able to build a long-term marketing strategy with these influencers.

7. Cross promote your brand

Cross promoting your brand on other social media platforms also enables you to increase brand awareness and boost sales. By inviting users off their social media platforms, it is possible to increase contact with your Instagram handle. You do this by publishing Instagram only video links on other platforms like Facebook. Doing so will drive the audience back to your Instagram profile.

8. Have a track of your ads

You must keep track of your Instagram performance in order to improve it. Otherwise how can measure or are the cause of the growth and also the brand awareness of your company?

a) You have to keep a tabs on your follower growth rate, keeping a a record of it will allow you to observe the performance of the content you publish for that followers to take. This is important since it will help you comprehend the audience and tweak the campaign to appeal to those needs along with the frequency of the content required to be published at regular intervals.

b) In addition, you need to look at the engagement with the audience. The amount of likes, comments shares is very important. This will help in calculating the average percentage of engagement.

9. Strategic use of hashtags

Hashtags are important, this is known universally now. You can use two types of these hashtags either you utilize brand/ campaign-specific hashtag or content related hashtag. You will need to have unique hashtags that grab the audience’s attention.

10. Keep the content simple

In case you are using a content related hashtag, they need to be simple and content specific in order that people searching for your content have the ability to locate it easily.

11. Develop a catchy bio

To make a strong impression, you’ll want a strong and catchy bio. You have to explain it within your bio what your company/ brand is and what it does.

12. Create a content strategy.

Once you get through all of the above, you need to focus on content strategy. The sort of content you would like to deliver to your audience to consume. It would be a fruitless effort if can’t curate content that’s relevant and relatable in your followers. You are able to publish product-centric content or you can publish content related to your company.

13. Time this content before publishing.

Make sure you create content beforehand. The key to achieving anything in life is consistency and that’s applicable here. Being consistent is essential to stay relevant on social media platforms like Instagram. Users are bombarded with plenty of content every single day; you have to make your content stand out and become retained within the minds from the users.