Activity

The digital environment is an essential element in how Americans find out about events in your area and issues in the news. Today, as many U.S. adults say they prefer to obtain their local news online as prefer to do so through the television set.

Chart showing that the overwhelming most Americans reach least some local news online.

Specifically, when asked which pathways they like for local news – the television set, the web (most likely through social networking or websites/apps), print or radio – nearly exactly the same part of U.S. adults say they like a web based method (37% total, including 23% who favor news websites or apps and 15% who name social media) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and online pathways tracks closely with how Americans access news more generally.

Beyond digital to be the preferred pathway, 89% of american citizens reach least some local news digitally and about four-in-ten (41%) achieve this often. This breaks down to about equal shares who frequently get local news specifically from social networking (25%) and online news websites or mobile apps (26%).

Even while TV stations are a powerhouse source for local news, they may be still accessed primarily from the analog format of tvs; this is also true of radio news stations. Fully 76% of those people who get news from local TV stations and 81% of those who get news from stereo primarily go to these providers over the traditional pathway.

But other news providers have a substantial percentage of their audience who access them online. Those types of who get local news from daily newspapers, by way of example, 43% primarily access them online while 54% buy them mainly in a print format. And up to 50 % of people who get local news from newsletters or listservs (49%) accomplish that primarily online.

Chart showing that few Americans are digital-only or analog-only when it comes to local news.

As well, few Americans are fully analog or fully digital in terms they get local news. Instead, most (68%) mix offline and online pathways, for example, switching on it set to look at their local news station but going on line you just read the daily newspaper and neighborhood listserv.

Just 7% of Americans indicate that they just use digital pathways his or her primary access points. 3 x as many U.S. adults (21%) mainly access all providers they get news from using an analog pathway – though that is still also a clear minority.

To read more about america news blog just go to this webpage