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In today?s Internet and cloud enabled global society, a lot of businesses operate their websites to serve large parts of the world. That is particularly true for business organizations that are linked to online apps along with other web based services especially SaaS.

Once you have got a small business that functions globally, you will naturally have customers who will access your business from numerous geographical locations. Occasionally, for sites that appeal to audiences across multiple countries, web sites may need to have option for multiple languages and perhaps even some location specific content to handle the requirements of the users from that region. Moreover, it is good to have the website working faster across various regions as that has a host of advantages. Faster websites rank better, higher ranks help improve click-through rates and have potential to improve sales conversions. In such instances, it can be quite challenging for the business enterprise owners to create powerful websites that load fast everywhere. High performance web sites does happen simply by wishing for that benefit, the website must be thoroughly optimized for ensuring better performance and speed. ello.co status establish a positive brand reputation if their websites work faster and offer good user experience for customers who are visiting the web site from the various parts of the world.

However, there are certain challenges to the purpose of delivering high performance website experience. Just because people around the globe can browse the internet, it does not enable the visitors from all elements of the globe to access the website and experience fast loading and good site performance. While the website may function perfectly at some place, the same website can deliver slow loading experience at various other part of the world. Which means performance of a website can greatly differ from one location to some other. Sometimes the problems experienced by internet users in a specific portion of the world may be due to issues with local online sites providers or there may be because of more ?hops? taken by data packets while communicating with the net server. As a way to ensure positive browsing experience for customers worldwide, it’s important for companies to aim for the website offering optimum web-site performance from many global locations instead of only one specific region of the world. Usually, most online businesses take advantage of free website monitoring tools that can be used for testing from a single location. However, such tools only inform the site owners whether the website is dealing with speed from a single location. Further, it really is difficult for free site monitoring tool providers to offer reliable site monitoring service by checking for downtime across different regions by having numerous servers set up across the globe.

Not merely the free website monitoring apps might not do multi-location monitoring but additionally they will have other limited functionalities. Free tools for web monitoring servicetypically do not offer valuable information regarding the specific issues faced by the website or what can be done to remedy them. Such information is helpful in reducing the downtime issues faster. The free monitoring service only offer limited reporting and do nothing to identify the real issues. Free site monitoring may also not alert site owners with convenient communication method concerning the downtime problems. For instance, they could offer only email alerts and not offer SMS alerts.